A greater buyer expertise via on-line funds
The way a lawyer argues a case in 2020 is completely different than it was 10 years ago. Similarly, it does not seem intuitive for law firms to approach other aspects of providing legal services – particularly billing and payments – out of date. A closer look at the monetary and logistical aspects of hiring legal advisors reveals that the standard process for building and maintaining a client-attorney relationship is somewhat out of date.
This is especially evident when you consider:
- 29% of Americans have less than $ 1,000 in savings accounts.
- Almost 30% of Americans don’t use cash during a typical week.
- Between 2007 and 2017, the use of checks for payments decreased by almost 40%.
- 40% of those in need of legal assistance would not consider hiring a lawyer who doesn’t accept credit or debit cards.
Updating your payment process isn’t a huge undertaking. In fact, it’s a lot easier than you might think. Here are the stories of five law firms who used modern online payments to improve the customer experience in their offices.
Fraser, Wilson & Bryan, PC
Founded in 2004 in Stephenville, Texas, Fraser, Wilson & Bryan, PC is a full-service law firm specializing in civil litigation, family law, and transactional law. Her firm is focused on serving residents and businesses in Stephenville and the surrounding counties.
“Our company is closely associated with Stephenville,” said Kimberly Pack Wilson, founding partner at Fraser, Wilson & Bryan, PC. “I grew up here. Amy Bryan and I went to Tarleton State University. This is where we call home and want to make our home a better place.”
Prior to LawPay, Fraser, Wilson & Bryan used a payment solution that just didn’t meet their specific needs as a law firm. Kim Wilson found that LawPay has made the daily operations of her law firm easier and more efficient. Your customers can pay much faster than with traditional methods. “Paying with LawPay is convenient for our customers,” says Wilson.
“You don’t have to wait for us to open or drop by the office. You just go online and make your payment. “Since the move, more and more Fraser, Wilson & Bryan customers are making payments through LawPay. “Approximately 40% of our payments are made online or over the phone through LawPay,” noted Kim Wilson.
Fraser, Wilson & Bryan couldn’t be happier that they discovered LawPay so many years ago. Kim Wilson describes it this way: “LawPay helps us deliver customer service that exceeds your expectations. That’s what I need from legal tech – to look like a rock star and a modern law firm. LawPay does that. “
Nayar & McIntyre, LLP
Nayar & McIntyre, LLP is a small boutique immigration law firm primarily concerned with family and naturalization cases, humanitarian aid and deportation defense. They strive to provide competent, compassionate, and affordable legal representation for immigrants and their families.
Solid partners Lakshmi Nayar and Maria McIntyre know for many immigrants that the U.S. immigration experience is daunting, overwhelming, and sadly, unsettling. The company’s goal is to reduce this burden and navigate the complicated immigration maze on behalf of its customers in order to protect their rights and secure their legal immigration status in the United States.
Both partners are personally linked to immigration law. Nayar is a first generation immigrant, and McIntyre’s mother immigrated to the United States in 1970. The firm shares a personal passion for immigration law as it is about keeping families together and giving someone the opportunity to work towards the American dream.
The company is inherently small in that it wants to get to know its customers by name rather than case number. Nayar and McIntyre say the biggest compliment they can get from customers is a referral, but it warms their hearts when they receive invitations to their customers’ weddings, baby showers, quinceañeras, and other special events.
After starting the practice in 2009, Nayar & McIntyre always relied on an online presence. When they signed up for LawPay, the firm’s clients took advantage of the opportunity to make online payments. According to the company, this is by far the first way customers make monthly payments. Nayar & McIntyre did not accept credit cards prior to LawPay. Since joining LawPay, her clientele has almost doubled.
Stephen P. Shepard’s law firm
Stephen P. Shepard, LLC law firm was founded on the idea that the way lawyers in the state of Maryland operate as attorneys must change for the better. The company wants to offer its customers one thing: superior representation based on four core values. These core values are: affordable representation, customer-oriented representation, collaborative advocacy and comprehensive service.
“Since I was a child, I’ve always had a ‘soft side’ for the so-called outsider in a fight,” says Stephen Shepard. “If you’re charged with a crime, it’s the state of Maryland against you – that can be pretty intimidating! I wanted to be the one who stands up for the underdog. “
Part of Shepard’s commitment to his customers is to be as forthcoming as possible and do everything possible to make their lives easier. LawPay supports its efforts to minimize the stress in the life of its customers by simplifying the payment process. LawPay enables the company to accept credit cards, which helps them serve those who prefer not to pay by cash or check. LawPay thus improves the firm’s customer service in a way that corresponds to its core values.
With LawPay you can easily accept credit card payments from customers on the computer, on an iPhone or on an iPad. Shepard values the ability to digitally capture a customer’s signature and that LawPay sends an email to the company that can be instantly and easily given to the customer. In Shepard’s opinion, “LawPay really is the gold standard for credit card processing for attorneys.”
The law firms of Shawn B. Hamp PC
As a child, Shawn B. Hamp always watched Perry Mason with his parents. In middle school, his interest in becoming a trial attorney grew and he participated in mock litigation competitions. From there he received his bachelor’s and JD degrees from the University of Arizona. After realizing his enjoyment of criminal law and trial, and encouraged by another former prosecutor in 2007, he pursued his vision of starting his own private practice.
Since the beginning of the practice, Hamp has always stayed on the cutting edge of technology, which is why the entire company is cloud-based. By moving the company’s customer management and document management to the cloud, Hamp gets the information he needs to represent his customers, whether he’s in the office or on the go.
Thanks to the technology, Hamp also remains in constant communication with its customers. The company’s online case management software keeps customers up to date with the current state of their case and allows them to privately and securely contact the company if they need help and want to know what’s next.
With much of his practice already relying on technology, it made no sense for Hamp to use an outdated payment system. LawPay has made it extremely easy and convenient for the law firm to process payments from customers. Customers can pay online or by email using the convenient online link and portal. This is especially useful when you work with clients outside of the state. The recurring payments feature also helps clients fund their legal fees.
“If you want to have a consumer-oriented practice,” says Hamp, “you need credit card processing.”
Massachusetts-based Turco Legal prides itself on calling itself a family-oriented company. Everyone in the company is 100% committed to their customers and takes the time to ensure that their customers’ needs and concerns are addressed in a timely manner.
Damian J. Turco originally chose family law because he believes it is a great area of law to start your career in. “Many families don’t have the finances to hire a high-profile divorce attorney,” says Turco. “So it’s a great way for less experienced attorneys to get into the law and work while providing invaluable assistance to individuals and families in dire need.”
The company never wants customers to feel like they are not getting the help or information they need. As a result, Turco releases its mobile phone number to its customers. He wants them to know that he is always there for them. “I can talk to my customers, reassure them and let them know that their concerns are being addressed,” says Turco. “It really helps build an incredible amount of benevolence and trust.”
His commitment to reducing the stress of his customers extends to every aspect of the company – including payments. “LawPay is extremely convenient for both me and my customers,” says Turco. “I can email my customers a link to a secure payment page, or even text them the link if their payments are late or if they are running low on customer loyalty. This increases the likelihood of getting paid because customers don’t have to take out money or find their checkbook. I can keep your credit card and you can pay for my services with just one click. “
About the author
Bryan Dear is brand manager for LawPay.