The Sales Funnel For Effective Online Marketing
The sales funnel has been an essential element of business and marketing for many years. However lately it seems to me that the topic of using funnels in Internet business is popping up all over the internet.
It is clear that people want to know more about this idea and how they could use it in their online businesses marketing strategies. Read on to find out more about the sales funnel and how it can be used to effective Internet marketing.
The Sales Funnel: What exactly is it?
No, a marketing funnel isn't a real funnel. In this case, the use of funnel is to visual and describe the sales process from the beginning to the end. The term"funnel" is a term utilized to define the process of selling because it has both a more extensive entry point for "Unqualified Prospects" as well as a smaller opening for converts at the bottom.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The "unqualified prospects" Also known as those who aren't qualified are at the top of the funnel. They might require your product or service but haven't been contacted before. After many phone calls, sales and promotions later, you have reached people who have bought your products or services.
The effectiveness of a lead generation funnel is due to its capability to monitor the activities of your customers throughout the expanded sales process. The sales funnel allows you to anticipate the amount of potential customers who will ultimately become customers by calculating the qualified prospects at each step.
The sales funnel lets you to determine where your sales process is not working and where it is succeeding. It also helps you determine if your campaign isn't reaching enough customers. This information allows you to choose exactly where you should concentrate your efforts and to maintain sales at the necessary level and, in turn, achieve your marketing objectives. It is a tool to monitor and evaluate the sales process of your customers.
The Front - End or Sales Funnel Top
Your sales funnel's top is the most active and most important area in your process. It requires constant testing. There are literally no end of front-end concepts. Your imagination and your resources are the only limitations.
The main goal of the front-end will be to attract potential clients and convert them into buyers later on in the selling process.
When a prospect decides to sign up or purchases the product or service you provide and is "qualified". This is when the prospect or "Unqualified Lead" becomes qualified. This is because they have taken an action that suggests that they may be interested in purchasing your products or services.
To make your front-end effective, you need to direct targeted traffic to your website, blog or squeeze page blog. Article marketing, PPC ads, social media (Google+ Twitter, Facebook, YouTube) banners, and blogging are the best methods and resources to do this.
There are a variety of ways to "qualify" an "unqualified potential customer. The most effective is the squeeze page. Here you can offer something of value that is connected to your service or product that they are able to get for no cost or at a reduced price in exchange of their email. You can select from reports and newsletters and videos and e-mail courses.
This indicates that customers are drawn to your sales channel at the front. But what about the back end?
The Back-End or Bottom of The Funnel
The bottom or back end of the sales funnel is where the main profit and sales are made. It is also where you'll discover the most expensive products. Basically these would be relevant to the same niche however they are presented in different formats such as video, audio live interaction, or private consult.
The primary distinction between the front-end service and the back-end is the type or price of the customer.
While it's the case that only 1% of those who enter your front-end will be able connect to your back-end system, this small percentage may not matter. This is fine, as this tiny segment will be investing more money.
It is evident that, while front end products and services can be priced at less than $100, back-end products and services typically cost in the hundreds or thousands. This make the back-end or bottom of the sales funnel the main source of income for your Internet company, and it's the most reliable and stable area in this sales process.
Like I said the sales funnel can be as simple or as complicated as your creativity or resources permit.
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